Analyzing Performance Marketing Campaigns

Getting To Know Performance Marketing Metrics

How do Performance Marketing Metrics work?

What Are Performance Marketing Metrics?

What Metrics To Use To Measure Marketing Efforts

The first impressions

Rate of click throughs (CTR)

Conversion Rate (CVR)

Metrics for acquiring customers and maintaining their loyalty

Cost of Customer Acquisition (CAC)

Customer Lifetime Value (CLV)

Amount of CLV/CAC

Getting a handle on revenue and ROI

The return on investment (ROI)

Ad Spend Return on Investment (ROI)

Measures of lead generation and qualification

Leads that are marketing qualified (MQLs)

Sales Qualified Leads (SQLs)

Revenue and Sales Growth Metrics

Average Revenue Per Account/User/Customer (ARPA, ARPU, ARPC)

Metrics for Websites and SEO

The traffic on your website

Rate of bounces

Share of Search Impression

An authority domain

Performance metrics for pipeline and sales

Progression of the pipeline (close rate)

Closings from marketing

Churn and Retention Metrics

CRR (Customer Retention Rate)

Rate of customer churn

What’s your Net Promoter Score?

Conclusion