How to Allocate Your Performance Marketing Budget for Success

The Importance Of Performance Marketing

In today’s digital marketing, what does that mean?

Here are some success stories

Trends in marketing budgets

Budget Allocation Challenges For Performance Marketing

Getting the best of both worlds

Fragmented digital landscapes

Getting The Most Out Of Your Performance Marketing Budget

What it is and how it works

Metrics for budgeting

Trends affecting budget allocations

Identifying Business Goals And Aligning Them With Marketing Goals

Goals for the short and long term

KPIs that are clear

Benchmarking and case studies

Distribution Of Budgets Across Channels

Analyzing channel effectiveness

Budgeting Framework

Making sure you’re balancing paid and organic efforts

Allocation Tactics That Work

Making decisions based on data

The seasonality of the market

Budgeting for retargeting

Embracing AI and automation

Managing Performance Marketing Budgets

Using multiple channels instead of just one

Underperforming campaigns

Flexibility in your budget

Budgeting Tools and Resources

Getting started with budgeting

Modeling attribution

Machine learning and predictive analytics

Getting The Most Out Of Your Money

Keeping track of your campaigns

Budget optimization iteratively

Optimisation case studies

Budgeting For Performance Marketing: Future Trends

Ads that put privacy first

Data from first parties will be more important

Marketing with sustainability and ethics

Conclusion