Introduction
The importance of headlines
The importance of headlines
Content 80/20 rule
How to Create Compelling Headlines
How CTR is affected
How to Create Compelling Headlines
It’s the backbone of marketing
The Role of Headlines
How to Create Compelling Headlines
Make a good first impression
Work and Emotion
Integration with SEO
Headlines You Need to Know
How to Create Compelling Headlines
Keep it simple
Make sure you’re relevant
Words You Can Use
Hooks that grab you
Headline formulas and frameworks
How to Create Compelling Headlines
Titles with “How-To” tips
Listicles: They’re powerful
Titles of questions
Secrets and insider info
How to optimize your headlines
How to Create Compelling Headlines
How to use numbers
Headlines for A/B tests
The perfect length
How to Create Compelling Headlines
Generating energy dynamically
Common Mistakes to Avoid
How to Create Compelling Headlines
Clickbait’s a trap
Words that are too complicated
Audience misreading
Headline Case Studies
Viral headlines from BuzzFeed
How to Create Compelling Headlines
The HubSpot Data-Driven Approach
How to Create Compelling Headlines
College of Content Marketing
Practice and Improve These Steps
Write every day
Getting feedback from your friends
Swipe the file
Headlines of the future
How to Create Compelling Headlines