Performance Marketing: What Is It?
How to Develop a Data-Driven Marketing Plan
Using Performance Marketing For Your Business
How to Develop a Data-Driven Marketing Plan
Marketer’s Channels For Performance
SEM (Search Engine Marketing)
How to Develop a Data-Driven Marketing Plan
Ads on social media
How to Develop a Data-Driven Marketing Plan
A native ad
How to Develop a Data-Driven Marketing Plan
Making A Performance Marketing Strategy
How to Develop a Data-Driven Marketing Plan
Decide what you want to accomplish
How to choose the right digital channels
How to Develop a Data-Driven Marketing Plan
Make friends and partner up
How to Develop a Data-Driven Marketing Plan
Let’s get it up and running
Keep an eye on things
How to Develop a Data-Driven Marketing Plan
Marketing: How To Make The Most Of It
The key metrics in performance marketing
What’s the cost per click (CPC)?
How to Develop a Data-Driven Marketing Plan
What is cost-per-impression (CPM)?
How much does it cost to get a lead?
What’s the cost per acquisition (CPA)?
Key Performance Indicators That Drive Revenue
How to Develop a Data-Driven Marketing Plan
Amount of conversions
What’s the average order value (AOV)?
Getting traffic
Optimising Your Campaigns
Optimize your site with A/B testing
How to Develop a Data-Driven Marketing Plan
Make your landing pages convert
Optimising offers
How to Develop a Data-Driven Marketing Plan
Continual monitoring and analysis
Top Performance Marketing Tips
Designing landing pages
How to Develop a Data-Driven Marketing Plan