The Marketing Attribution Guide: Tips And Models
What does attribution mean?
Multi-Touch vs. Last-Click – Attribution Models in Performance Marketing
What are the benefits of attribution?
There’s more to it than vanity metrics
Multi-Touch vs. Last-Click – Attribution Models in Performance Marketing
Budgeting and ROI analysis made easier
Multi-Touch vs. Last-Click – Attribution Models in Performance Marketing
Mistakes And Challenges With Marketing Attribution
Involvement in last-click attribution
Multi-Touch vs. Last-Click – Attribution Models in Performance Marketing
Channels that you can use offline
Problems with data integration
The tracking and modeling are bad
There’s no testing and experimenting
Attribution Models
Attribution models based on rules
Multi-Touch vs. Last-Click – Attribution Models in Performance Marketing
Attribution using data
Adding custom attribution
Models for attribution across multiple touchpoints
How To Pick The Right Model
What’s the goal and what’s the metric?
Multi-Touch vs. Last-Click – Attribution Models in Performance Marketing
The Scenario Model
Using attribution software
Attribution marketing
Using software to track attribution
Keeping track of things and reporting
Put your attribution in
The data across all channels
The Attribution Report
Multi-Touch vs. Last-Click – Attribution Models in Performance Marketing
The stakeholders
This Is What You Need To Know About Attribution
Binge correlation
Market bias
The cheap inventory bias
The bias in digital signals
Tools For Marketing Attribution
Using HubSpot to track attributions
Multi-Touch vs. Last-Click – Attribution Models in Performance Marketing
The Google Analytics Funnel Attribution tool
Multi-Touch vs. Last-Click – Attribution Models in Performance Marketing
Attribution with Dreamdata
Multi-Touch vs. Last-Click – Attribution Models in Performance Marketing
Triple Whale
Multi-Touch vs. Last-Click – Attribution Models in Performance Marketing
HYRO: Advanced Attribution
Multi-Touch vs. Last-Click – Attribution Models in Performance Marketing
Northbeam: Putting the customer first
Multi-Touch vs. Last-Click – Attribution Models in Performance Marketing