Businesses are achieving measurable results with performance marketing in a digital world. By allocating resources smartly, …
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Analyzing Performance Marketing Campaigns: A Step by Step Approach to Better Results. Top Performance Marketing Metrics …
- Performance Marketing
How to Improve Your Ad Click-Through Rate (CTR) in Google Ads
by Eraj Noorby Eraj NoorEffective Strategies to Improve CTR for Better Ad Performance Use relevant keywords, focus on quality rather …
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In today’s advertising world, performance marketing is all the rage, but what does it mean for …
- Content Marketing
Why Storytelling Works in Marketing Examples That Inspire
by Eraj Noorby Eraj NoorIntroduction Storytelling can increase content recall by up to 22 times more than facts alone.” This …
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Introduction: Standing out and grabbing attention in a world overflowing with digital content is a challenge. …
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Introduction: With new trends emerging on how brands talk to their audiences, the content landscape is …
- Performance Marketing
Multi-Touch vs. Last-Click – Attribution Models in Performance Marketing
by Eraj Noorby Eraj NoorMastering Attribution in Marketing: Multi-Touch vs. Last-Click Models in Performance Marketing Multi-touch models measure the impact …
